the blog
Semi-regular musings on all things marketing, data, product, and business.
Why marketing departments need a rebrand
The problem with marketing orgs is that, to many, the discipline is seen as an art, something that has an indirect impact on a business. And if I’m being honest, their perceptions aren’t completely off. How do we change the narrative?
Startup Bootcamp, Part 10: What's my freaking brand name?
You’ve determined who you’re up against in the marketplace and what your competitive advantage is, but what do you call yourself? What will your logo look like? Having the words “TBD Company” (even in a really clean, modern font) in the header of your landing page isn’t a recipe for success.