the blog
Semi-regular musings on all things marketing, data, product, and business.
How marketing teams can leverage AI to increase ROI
The explosive growth in Artificial Intelligence (AI) is creating opportunities for data-driven marketers to increase efficiency and unlock growth. AI offers a way to sift through data, identify trends, and tailor marketing strategies that significantly improve ROI. This isn’t about replacing the human touch; it's about augmenting our capabilities to connect more effectively with our customers.
5 questions to ask before you start an AI project
We don’t need to convince many people that data is important. We don’t even need to try very hard to convince clients they should take a data-driven approach to their strategies, implement hypothesis-based problem solving, and test/iterate their way to better outcomes.
KPIs are not enough
KPIs without a strategy or a plan don't help; if you don't have an action plan for the data you're collecting, what's the point? And not only could it result in a lot of wasted effort, it may actually steer you in the wrong direction. If you have an action plan for your KPIs (and you actually execute that plan) you’ll see results that’ll help inform your next move.
How are you preparing for AI? Three questions we're constantly asked
We recently participated in a webinar with our friends at Censia that discussed the role of AI and machine learning in the workplace and what we can all do to prepare for it. We boiled it down into a quick blog post so you can get the gist in just a few minutes
10 books and podcasts to add to your queue
Not everyone has the time or money to enroll in 12-week intensives or watch every online course on the internet, which is why we assembled our list of favorite books, podcasts, newsletters, and vibes.
Startups, we need to talk about your value proposition
Launching a product or service? Aside from endless outreach, Linkedin messages, calling in favors and networking events, you need a solid story to tell prospective clients and investors. You need a pitch deck. But if they’re so important, why do so many pitch decks...well...suck?
10 things racing cars taught me about life and business
If you talk with me for more than 15 minutes it becomes pretty obvious I have a slightly unhealthy obsession with cars and racing them. Whatever the root cause, I’ve learned more from racing than simply shuffling a car around a few turns.
How a few nerds made me a better marketer
This likely doesn’t come as a shock to most of us marketers, but we’re being asked to do more with less -- smaller budgets, shrinking head count, less time. But how did we get here? And how can we change it?
Why marketing departments need a rebrand
The problem with marketing orgs is that, to many, the discipline is seen as an art, something that has an indirect impact on a business. And if I’m being honest, their perceptions aren’t completely off. How do we change the narrative?