the blog
Semi-regular musings on all things marketing, data, product, and business.
Why marketing departments need a rebrand
The problem with marketing orgs is that, to many, the discipline is seen as an art, something that has an indirect impact on a business. And if I’m being honest, their perceptions aren’t completely off. How do we change the narrative?
Data-driven gone wrong: when single metrics breed unintended consequences
As a marketer, how often do you focus on metrics like impressions, or whatever Google Ads or Facebook Ads tell you, without really focusing on the business metrics? Read this post so you don't become one of those marketers