the blog
Semi-regular musings on all things marketing, data, product, and business.
Startup Bootcamp, Part 2: The minimum viable product explained
MVP--most valuable player? Not exactly. While you’ll always be the MVP to us, in this guide MVP stands for minimum viable product. The MVP isn’t your final product; it’s the minimum amount of time, effort and resources required to put your idea in front of your target audience and test your business hypothesis before fully building it out.