the blog
Semi-regular musings on all things marketing, data, product, and business.
Startup Bootcamp, Part 6: Stalk your competitors
Ever “stumble upon” the Facebook profile of the person you’re meeting later for coffee? Search for your boss’ Zillow listing? See? You’ve been preparing to stalk your competition your whole life and you didn’t even know it. Dig a little deeper to see how worthy these adversaries are and how they might impact you.
Startup Bootcamp, Part 4: Framing your MVP like a science experiment
Remember your middle school science fair? Hastily designed tri-fold poster boards and the ribbons that had no monetary value, but carried more weight than gold? Channel your adolescence and apply the scientific method to your MVP. State your hypothesis, make your assumptions, outline how you’ll measure success and record your observations. Glue sticks not required (you’ll need those for a later section).