the blog
Semi-regular musings on all things marketing, data, product, and business.
5 questions to ask before you start an AI project
We don’t need to convince many people that data is important. We don’t even need to try very hard to convince clients they should take a data-driven approach to their strategies, implement hypothesis-based problem solving, and test/iterate their way to better outcomes.
KPIs are not enough
KPIs without a strategy or a plan don't help; if you don't have an action plan for the data you're collecting, what's the point? And not only could it result in a lot of wasted effort, it may actually steer you in the wrong direction. If you have an action plan for your KPIs (and you actually execute that plan) you’ll see results that’ll help inform your next move.