the blog
Semi-regular musings on all things marketing, data, product, and business.
KPIs are not enough
KPIs without a strategy or a plan don't help; if you don't have an action plan for the data you're collecting, what's the point? And not only could it result in a lot of wasted effort, it may actually steer you in the wrong direction. If you have an action plan for your KPIs (and you actually execute that plan) you’ll see results that’ll help inform your next move.
10 books and podcasts to add to your queue
Not everyone has the time or money to enroll in 12-week intensives or watch every online course on the internet, which is why we assembled our list of favorite books, podcasts, newsletters, and vibes.
10 things racing cars taught me about life and business
If you talk with me for more than 15 minutes it becomes pretty obvious I have a slightly unhealthy obsession with cars and racing them. Whatever the root cause, I’ve learned more from racing than simply shuffling a car around a few turns.