the blog
Semi-regular musings on all things marketing, data, product, and business.
From objective to outcome: Make your data driven projects more successful in 6 steps
We’ve seen data projects go south in a lot of interesting ways; it’s often a combination of great intentions and a misaligned objective, with the wrong data giving you bad insights and just a dash of bad process.
Data-driven gone wrong: when single metrics breed unintended consequences
As a marketer, how often do you focus on metrics like impressions, or whatever Google Ads or Facebook Ads tell you, without really focusing on the business metrics? Read this post so you don't become one of those marketers