the blog
Semi-regular musings on all things marketing, data, product, and business.
10 books and podcasts to add to your queue
Not everyone has the time or money to enroll in 12-week intensives or watch every online course on the internet, which is why we assembled our list of favorite books, podcasts, newsletters, and vibes.
From objective to outcome: Make your data driven projects more successful in 6 steps
We’ve seen data projects go south in a lot of interesting ways; it’s often a combination of great intentions and a misaligned objective, with the wrong data giving you bad insights and just a dash of bad process.