the blog
Semi-regular musings on all things marketing, data, product, and business.
From objective to outcome: Make your data driven projects more successful in 6 steps
We’ve seen data projects go south in a lot of interesting ways; it’s often a combination of great intentions and a misaligned objective, with the wrong data giving you bad insights and just a dash of bad process.
5-Min Code Camp 0.1: Learning to code in Python. Data types, variables, basic math
If you read our last post we brought you off the bench and got you from zero to coder in no time. In this installment we’re introducing some core concepts and a little terminology that will make you just dangerous enough to say something stupid in your next scrum stand up meeting with the dev team.
Data-driven gone wrong: when single metrics breed unintended consequences
As a marketer, how often do you focus on metrics like impressions, or whatever Google Ads or Facebook Ads tell you, without really focusing on the business metrics? Read this post so you don't become one of those marketers
Write your first line of code in 5 minutes
This challenge is for anyone who hasn’t tried to code, who has wanted to learn but was intimidated, anyone who hasn’t written a line of code in a long time: we challenge you to write seven lines of code today. Right now, even.
We can hear the excuses already, but it’ll take you less time to write some code than it took to write that clever tweet of yours. Promise.
Startup Bootcamp, Part 15: Building a Wizard of Oz MVP
you’ve gotten a few sign-ups and determined there’s general interest in your idea. You guessed it; there’s still work to be done. The good news? This is the best part of the process.
Startup Bootcamp, Part 14: Analyze Feedback and Iterate
Let’s reflect on what you just accomplished, because it’s pretty big. You built a simple, three-component landing page, drove at least 100 pairs of eyes to it, got email sign-ups, received generally positive feedback on your concept and tweaked your offering based on the feedback you received. Sheesh! Wipe that sweat off your brow; that’s a productive three hours.
Startup Bootcamp, Part 13: Play in Traffic
You’ve built the infrastructure. Now you’re ready to reach 100 people within your target audience to collect honest feedback, apply the Agile method to your concept and iterate based on the feedback you receive.
Startup Bootcamp, Part 12: Get Social
Ready to press publish on your perfectly crafted landing page and meet the guys for Taco Tuesday? You’re forgetting something, amigo! Before you launch, we recommend establishing your social media presence. Before we buy any product or service, we scan the company’s website, social media platforms and read any available reviews. If you don’t have a social media presence, your target audience may be skeptical.
Startup Bootcamp, Part 11: Build a Landing Page
Did your idea crush it in your initial market feedback exercise? Great, you’re ready to launch your product, rent office space and hire a few employees! Oh, wait; what that really means is you’re ready to expand the number of people exposed to your idea to 100 without spending a fortune. Enter the landing page MVP.
Startup Bootcamp, Part 10: What's my freaking brand name?
You’ve determined who you’re up against in the marketplace and what your competitive advantage is, but what do you call yourself? What will your logo look like? Having the words “TBD Company” (even in a really clean, modern font) in the header of your landing page isn’t a recipe for success.