the blog
Semi-regular musings on all things marketing, data, product, and business.
Startup Bootcamp, Part 15: Building a Wizard of Oz MVP
you’ve gotten a few sign-ups and determined there’s general interest in your idea. You guessed it; there’s still work to be done. The good news? This is the best part of the process.
Startup Bootcamp, Part 11: Build a Landing Page
Did your idea crush it in your initial market feedback exercise? Great, you’re ready to launch your product, rent office space and hire a few employees! Oh, wait; what that really means is you’re ready to expand the number of people exposed to your idea to 100 without spending a fortune. Enter the landing page MVP.
Startup Bootcamp, Part 4: Framing your MVP like a science experiment
Remember your middle school science fair? Hastily designed tri-fold poster boards and the ribbons that had no monetary value, but carried more weight than gold? Channel your adolescence and apply the scientific method to your MVP. State your hypothesis, make your assumptions, outline how you’ll measure success and record your observations. Glue sticks not required (you’ll need those for a later section).