the blog
Semi-regular musings on all things marketing, data, product, and business.
KPIs are not enough
KPIs without a strategy or a plan don't help; if you don't have an action plan for the data you're collecting, what's the point? And not only could it result in a lot of wasted effort, it may actually steer you in the wrong direction. If you have an action plan for your KPIs (and you actually execute that plan) you’ll see results that’ll help inform your next move.
How are you preparing for AI? Three questions we're constantly asked
We recently participated in a webinar with our friends at Censia that discussed the role of AI and machine learning in the workplace and what we can all do to prepare for it. We boiled it down into a quick blog post so you can get the gist in just a few minutes
Startups, we need to talk about your value proposition
Launching a product or service? Aside from endless outreach, Linkedin messages, calling in favors and networking events, you need a solid story to tell prospective clients and investors. You need a pitch deck. But if they’re so important, why do so many pitch decks...well...suck?
10 things racing cars taught me about life and business
If you talk with me for more than 15 minutes it becomes pretty obvious I have a slightly unhealthy obsession with cars and racing them. Whatever the root cause, I’ve learned more from racing than simply shuffling a car around a few turns.
Why marketing departments need a rebrand
The problem with marketing orgs is that, to many, the discipline is seen as an art, something that has an indirect impact on a business. And if I’m being honest, their perceptions aren’t completely off. How do we change the narrative?
From objective to outcome: Make your data driven projects more successful in 6 steps
We’ve seen data projects go south in a lot of interesting ways; it’s often a combination of great intentions and a misaligned objective, with the wrong data giving you bad insights and just a dash of bad process.
Data-driven gone wrong: when single metrics breed unintended consequences
As a marketer, how often do you focus on metrics like impressions, or whatever Google Ads or Facebook Ads tell you, without really focusing on the business metrics? Read this post so you don't become one of those marketers
Startup Bootcamp, Part 11: Build a Landing Page
Did your idea crush it in your initial market feedback exercise? Great, you’re ready to launch your product, rent office space and hire a few employees! Oh, wait; what that really means is you’re ready to expand the number of people exposed to your idea to 100 without spending a fortune. Enter the landing page MVP.
Startup Bootcamp, Part 10: What's my freaking brand name?
You’ve determined who you’re up against in the marketplace and what your competitive advantage is, but what do you call yourself? What will your logo look like? Having the words “TBD Company” (even in a really clean, modern font) in the header of your landing page isn’t a recipe for success.
Startup Bootcamp, Part 9: Get market feedback from 10 people
This next step kicks off the Agile, validated learning and iteration process. Get used to it, nerds (that’s a compliment); this process is continuous from this point onward.